Nothing fake, ever.

We start with pasture-raised chicken bones from Midwest family farms committed to regenerative practices—never hormones, antibiotics, pesticides, or GMOs. Slow-simmered with mineral-rich kombu, this collagen-rich, gut-healing broth is low in sodium, alkalizing, and provides 50% of your daily iodine for thyroid and metabolism support. Made from scratch in small stovetop batches, our broths are used for hot infusions to sip, or frozen right away to keep nutrients intact for easy enjoyment at home.

Our organic, pasture-raised chicken is raised on regenerative, Midwest family farms—always without hormones, antibiotics, pesticides, or GMOs. Compared to conventional chicken, it has about 20% less fat, 50% more vitamin A, and significantly higher omega-3s, making it a leaner, more nourishing choice.

When grains, beans, and lentils aren’t prepared properly, they can be tough to digest and even contribute to inflammation. That’s why we soak and sprout them for 3–4 days before cooking—breaking down phytic acid and other anti-nutrients, and boosting absorption of amino acids, zinc, iron, and calcium.

GABA rice is sprouted brown rice, naturally higher in gamma-aminobutyric acid (GABA), a calming neurotransmitter that supports focus and relaxation. Sprouting makes nutrients easier to absorb and, compared to white rice, it offers: 120% more fiber, 614% more magnesium, 964% more vitamin E, and 475% more antioxidants. This makes it a powerhouse base in our soups, salads, and bowls.

Nuts and seeds are packed with healthy fats, plant protein, fiber, and antioxidants—but only when they’re kept raw and clean. That’s why we source only certified organic varieties from trusted farms (never from China, and never treated with pesticides or chemicals). In their raw form, they preserve their natural nutrients without the rancid oils, excess sodium, or inflammatory omega-6s often found in roasted versions. When we do toast them, it’s always minimal and often paired with our antioxidant-rich spice blends for an extra health boost.

Most dried fruit on store shelves is treated with sulfur dioxide to preserve color or even irradiated to extend shelf life. Those shortcuts can strip away nutrients and leave behind unnecessary chemicals. Ours is naturally sun-dried and unsulphured, so you get clean fruit that’s rich in antioxidants, full of flavor, and completely free from preservatives or artificial treatments.

Most store-bought nut milks are loaded with gums, fillers, oils, preservatives, or added sugars. Ours are made in-house with just two ingredients: organic almonds or organic coconut and filtered water. That’s it. Almonds provide alkalinity, omega-3s, calcium, and potassium, while coconut delivers fiber, MCTs, and antioxidants that support blood sugar balance and immunity.

Our custom herb and spice blends do more than add flavor—they support metabolism and help your body digest food more easily by balancing heating and cooling effects. Even in small amounts, they deliver big benefits: just one teaspoon of any of our blends provides nearly 40% of your daily antioxidants to help fight free radicals and protect your cells.

Soaked and sprouted organic seeds develop into one of the most nutrient-dense foods you can eat. Rich in alkalizing minerals, essential fatty acids, and antioxidants, sprouts also provide up to 100 times more enzymes than raw fruits and vegetables—helping fight free radicals, improve digestion and absorption, and support cellular regeneration.

Not all salt is created equal. We use only unrefined Celtic Sea Salt with no bleach or chemical additives. Unlike processed table salt, this natural salt retains more than 80 trace minerals, supporting balance, hydration, and overall health.

For cooking, we use only avocado oil and expeller pressed coconut oil. Their higher smoke points mean they resist breaking down and oxidizing—the process that can damage cells and drive inflammation. Coconut oil is a nutrient-dense superfood, packed with MCTs, including lauric acid, healthy fats, and antioxidants that support brain, thyroid, and immune health. Avocado oil is loaded with phytonutrients and antioxidants that fight free radicals, protect your cells, and promote heart health.

Our Alaskan sockeye salmon and Pacific cod are sustainably harvested by a fisherman-owned company, then flash-frozen and vacuum-sealed for freshness. Unlike farmed fish that is fed questionable feed, our wild fish is raised in nature and getting the proper nutrients Mother Nature intended. They’re free from dyes, PCBs, and other chemicals—just clean, nutrient-dense protein from the sea. Enjoy our seasoned and roasted cod and salmon for family dinners (think fish tacos!), or stock up on frozen fish to have conveniently in your freezer!

Too much added sugar can fuel inflammation, but the right natural sources can actually support wellness. We use only nutrient-rich options like unrefined local raw honey, 100% pure maple syrup for its trace minerals (including manganese, zinc, and iron), and minimally processed coconut sugar for its minerals and lower glycemic impact. We also use raw MF-Manuka Honey from New Zealand, valued for its antibacterial, antiviral, and anti-inflammatory properties—found in some of our cold & flu favorites.

Adaptogens are powerful herbs, roots, and mushrooms that help your body adapt to stress and restore balance. Long used in ayurvedic medicine, they build resilience, support vitality, and help stabilize mood and focus. You’ll find reishi, holy basil, maca, astragalus, and ashwagandha in many of our Kitchen Market staples—from broths and soups to smoothies and chocolate barks.

Collagen is the most abundant protein in the body—providing much-needed structure, strength, and support. Our superfood smoothies include collagen peptides sourced from pastured, grass-fed cattle. Highly bioavailable, they’re digested and absorbed quickly to support healthy skin, hair, nails, bones, and joints—giving your body what it needs and can actually use.

The base of our popular GEL-LO Cups, this gut-healing protein comes from pastured, grass-fed cattle. It’s clean and simple—made without gluten, fillers, or artificial flavors and colors.

Our retail market and food production kitchen have house-wide, professional water filtration systems that remove chlorine, contaminants, and sediments for healthier, great-tasting water. These systems are further enhanced with UV filters that sterilize 99.99% of bacteria and viruses for added protection. Clean and pure don’t fall short in anything we do!